Monday, 28 February 2011

7. Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product?

Here is my College Magazine that i made and my Music Magazine. Can you see the difference?
I can see a great difference in the Layout, colour scheme, the text, the language and most of all it looks more professional. I could only of done this with the help of Photoshop.





































I started using Photoshop back when i was doing my Preliminary task, which was making a college magazine. I went on to make a Music Magazine for my final piece and through the way i have made great knowledge and understanding as well as new skills with using this programme.
There are many Photoshop devices that i used to create my media products and to improve my work. Here are 4 of the many that i used.
1. Magic Wand Tool
The magic want tool allowed me to go round the object that i wanted to pin-point out of a certain photo, sometimes not with great ease but eventually you could get it right. This allowed me to take a photo and use any part of it i want without using it all.
2. Rubber Tool
I used the rubber tool a fair but when creating my music magazine. I used this mainly when i was creating my double page spread. Where the line is staggered separating the pink and the white, this is where i used the rubber tool. As you can see it gives it come what of a great effect and i believe it looks great.
3. Text Tool Button
Obviously the text tool needed to be used a fair amount when creating the music magazine. All of the text which i wrote was either done by using this or the text box tool. This allowed me to get my text lined up with great ease. To this you could change the colour, style, size whether it was bold or not etc. etc. This allowed my magazine to look professional with great ease.
4. Contrast and brightness menu button.
All of my photos needed editing before i used them in my magazine. This was due to them being to dark in places and the positioning not being right. I changed the colour and contrast by going to 'View' then 'Contrast and Brightness.' For example the photo on my double page spread the contrast was put to roughly 100% and the brightness was changed slightly. This helped the photo to look more appealing and professional.

6. What have you learnt about technologies from the process of constructing this product?

I have learnt alot over the last few months working with many different programmes to create my media products. The programmes that i have used to create my media products are those of one being Photoshop. Two being Flickr. Three being Blogger. Four being the internet. Lastly five being www.dafont.co.uk.
Photoshop would be the main programme that i have used to create my magazine. This is a programme where you can firstly change the position, angle, colour, contrast etc of pictures. To this, you can create anything, you can add text, pictures, shapes and many different things to create anything you like. You can Edit, organize, store, and share photos - all online, to make your magazine look professional.
There are many advantages as well as those few disadvantages to using PhotoShop. One advantages is that you can make your pictures look exactly how you want them too with great ease. Firstly you can cut the picture down to any size that you want. You do this by either using the 'Cropping' tool or the 'magic wand tool.' To this you can change the contrast and colour of any part of the picture that you want. This gives you the maximum opportunity to make your magazine look to that of a professional standard.
One Disadvanage is that when you want to cut out somebody from a picture, you end up cutting some of their hair, arm, foot etc. This means that the photo can not be used in this way, so you have to find a different way to cut out the object/person from the photo.













Here are Two pictures that i have edited to make them to the standard that i wanted to be in my magazine. These are the master photos before editing. They have been edited and are in "Essential" my magazine. to view them edited, please refer to my music magazine.



4. Who would be the audience for your media product?


The audience that i believe suits my magazine is that of teenagers aged 15 years to roughly 30 years of age. This is because this would be the main age group that would watch a talent contest like 'The X Factor' or in my case 'Young Talent Time.'
The target audience would buy my magazine because it gives them the catch up on the programme that they watch week in, week out. It gives them gossip of the weeks antics and offers a wide range of advertisement. It will advertise many products for health and beauty, exactly what a women likes as well as Male products for the Males that read the magazine. I would make sure that Male related advertisements would be involved in the magazine as it is aimed at females and males in that age group. A typical Female advertisement would be a new shampoo for hair that lasts longer, whereas a typical Males advertisement would be the NEW Lynx flavour deodrant. These types of advertisements drag the readers in.
This mood board shows off exactly what kind of people who are more than likely to be my audience of my magainze. Teenagers and young adults who are part of
the Modern way of life. People who are intrested in Fashion, the latest gadgets, partying, shopping, living the way of a typical person of that age. These people are more than likely to like POP music and be intrested in the pop artists, such as Dannii Minogue and Rhianna who are shown in the mood board below.

5. How did you attract/address your audience?

The way in which i mainly attracted/addressed my audience was the way in which i used my language and choice of text. I thought about it long and hard to such a way that would look professional and appealing to my audience. Firstly, it was the heading, the Name of my magazine. I thought about this for a while, and i was trying to think what would appeal to my targeted audience in such a way that they would want to read on. I came up with many of names and chose 'Essential.' I believe this magazine title is perfect for a magazine which is POP based and reasonable for its target audience. "Essential" means that it is something you don’t want to go without, and if you do, you’re loosing out. "Essential" is written in a bold, black font that stands out over everything else on the cover of the magazine; this would certainly make the magazine more appealing and would certainly attract my audience. To this, i believe if you don’t buy the magazine then you are missing out! I believe this is what makes the people buy the magazine as well as the appealing image on the cover. My image on the cover was taken in a clever way. I tried to use colours that would be noticed and goes with my theme for the magazine genre. I used bright colours and made the picture stand out to everything else on the page. I believe this colour scheme carried out through the magazine, this helped with attracting my audience.
The image on the cover, i believe it very appealing and pull the readers in. To help this is the text that goes with it; i believe it all helps to drag the reader in. Not just what it says but the style of it too. It stands out and is easy readable, exactly what the reader wants.
Another way in which i attracted my audience was i kept the way that i wrote the whole way through. I wrote in a girly, chatty manor and i believe this also attracted my audience as then this would stop them getting confused with the magazine.
Also, i slotted advertisements throughout my magazine. This would keep the reader interested and constantly paying attention as they know that another advertisement is coming up.

3.What kind of media institution might distribute your media product and why?


The media institution that would distribute my media magazine would be Bauer.
Bauer Media is a division of the Bauer Media Group; Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
This is a Big publish distributor and my media product would be published by a big distribution company like this as my media product is more than likely to sell thousands of copies as many people are interested in the growing t.v talent contest magazines.
Bauer distributes hundreds of Magazine’s ranging from different topics, Genders, Genres etc. Bauer Media owns more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, Q and the Big City Network, as some of which are POP based magazines. This publisher would be ideal for publishing a POP magazine like mine; they would earn plenty of profit from doing so.
However, there are advantages as well as disadvantages to going with a massive publishing company like this. An advantage would be that my magazine may be more recognisable and may be more trusted. A disadvantage is it might affect my "editorial independence" and the company may make me pay as much attention to advertisers as i do to my audience in order to maximise my profits.
This Relates to publishing the magazine myself. I believe it would be more beneficial if i was to publish my magazine with a class a publishing group like Bauer.
"Essential" would have an online website for its magazine. It will include all the information that is included in the Magazine as well as more information like what happens next week, the judge’s background etc. I would also make a radio station for my magazine as i believe it would be beneficial for car drivers to be updated on their way home from work for example about what is happening in the show, and the lead up to the live Saturday nights performance.

2. How does your media product represent particular social groups?

There is no pacific social group that my media product represent it is just that of it being aimed at mainly females aged 15+ years. Females who like their pop music, and who are interested in a singing talent contest, such as 'The X Factor' would be attracted to my magazine and find it interesting. I aimed it at this particular audience as i believe this industry just keeps on Growing.

Here are Two Photographs that i believe have some similarities and some differences.



















When looking at these pictures i believe that there are similarities and some differences. For example the similarities that i see are that firstly they are both not making eye contact with the camera, they are both looking away from the lens. Secondly they both look like they are unhappy or depressed in some way. Thirdly they are both midshots. Fourthly the lighting in the photos are roughly the same; both coming from the back of the photograph and their gaze is near enough the same. There is no gaze given off. However there are a few differences like the race of the two models in the photos are totally different and their fashion choices are also totally different.

My magazine shows off a girl dressed up in a dress, looking good ready for her performance. This will attract the target audience of the magazine as they would also be interested in Fashion. I would say that my magazine is a pro-consumerist magazine. It advertised at how girls can look good, i believe girls would try and look like the people in my media product, it emphasises on the fact of them buying lifestyle products and fashion like this.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The title of the magazine:When Creating my master head for my magazine i looked at hundreds of different fonts and font styles on a website called 'Dafont.' Dafont allows you to browse hundreds of different fonts and styles with great ease by just scanning through the different sub sections. However there were none i really like so i decided to use the text button on Photoshop, where i could change the colour and style also. I called my magazine "Essential" as i believe this relates well to my targeted audience. Essential is describes later in my evaluation. When creating my magazine i decided to stick to the colours pink, black and white. This allowed my magazine to stand out and be noticed as well as relating well for a pop based magazine, especially the pink. When creating the heading for my magazine i followed some conventions from previous magazine like 'top of the pops', making it stand out on a white background with a vibrant colour. In my case, this colour was the pink.
Mis-en-scene of images:I believe my images follow codes and conventions of other magazine and how the images are placed on there. For example a model in front on a plain background can be found in most magazines, especially those in the pop genre. 'Top of the Pops' would also be a great magazine to relate back to.My models follow that of different magazines also. For example, the majority of them are not looking directly at the camera but are giving that cheeky smile look. I believe this gives it the pop, cheeky look, exactly what this magazine should be like (Cheesy.) Exactly what attracts my target audience.
Costumes and Props: The costumes in "Essential" are also conventional. I believe this as POP based magazines like 'pop' or 'Top of the Pops' have models of the same similarity to me. By this i mean the majority of my models are against a plain background where only they can be noticed. This brings all the attention to just the model. For this reason, and this reason only this would be the reason why i did not use any props in my photos. I believe that if i used any props in my magazine it would have brought all the attention away from the model being pictured.
People: The people that are concluded in my magazine are that of what i would say is conventional as well as unconventional. This would be to the reason being that yes, my models are young and this relates well to the magazine. However, you get pop bands and they are also advertised in magazines, and in magazines like mine (a POP talent contest, as well as a pop magazine) they would portray this, and all of my models are solo artists. If i could make this magazine again i would make sure that i have "bands" in it, and not just the solo career artists.On the plus side i have been conventional in one manor. By this i mean i have used a mix of Gender, as my magazine offers female as well as male interests.
Title Font and Style: When i was choosing the font and style for my title i ranged through many styles. As shown on my Blog under Planning for the main task you can see the different type of styles i experiments and considered using.
Written Content: The written content of my magazine again I believe follows the conventions and codes of a real magazine as I’ve covered similar topics in the questions. For example i have included an editor’s blog as well as interviews, puzzles and posters. This has great similarity to that of pop based magazines like mine, "Top of the POPS for example." This has a great impact on the target audience as it allows them to follow the magazine with ease.
Music Genre And How Your Magazine Suggest It: The genre for my magazine would be that of POP influences. I believe this is shown throughout my magazine as the colour scheme of the magazine is that of a pop magazine and the photographs that are being shown portray a POP look. For example the colours that i used i believe shows the reader that it is a POP based magazine (Pink and white is a classic POP/party colour.) Also, the pictures are set off to look like a pop artist being photographed. Another way in which i believe it comes across is that of the stories included in the magazine. POP artists are used and this also helps with the genre to come across to its audience.
Layout: The lay out of my magazine is mainly that of conventional. By this i mean it has a similar layout to that of other magazines. It has a main picture and text. The image and text can be laid out in many different ways, but i chose what i believed looks the best and most professional. The Picture is very striking and a lot of the reader’s attention goes to this. This would be the first thing that the reader would look at. Another way in what i made it conventional was by looking at other magazines and putting in a second story on the double page spread which would continue over the page. This gives of a professional look as a lot of magazines do this.
Contents Page: My content page also contains and follows the codes and conventions of existing music magazines. For instance it features an editorial which has there input on what they do for the magazine. It also had a similar lay-out to some magazines already being published and i think this is appealing to my audience that i am aiming it at. Another way that i believe it follows the conventions of other magazine as it is very sharp. Everything is sectioned into its own little thing, exactly how it would be on a magazine also viewable today.
Top of the Pops magazine came of a great help when i was creating the magazine.