Institutional Data 'Overview of Inustry'

Institutional Data ‘Overview of Industry’
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.


I have taken this piece of information from the IPC media website. From the information that I have read IPC is a company that sells and makes media products, the main distributors of them. From reading this I know that 60 iconic media brands are produced by IPC, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults, whilst their website collectively reach over 14 million users every month.
IPC aim there media products at three different types of audiences; men, mass market women and upmarket women. This is probably due to the fact that there are many more magazines for the women out there whereas for men there are only a small minority.
IPC creates magazines ranging from leisure brands like Country life to Nuts, Mouse Breaker and NME.
The mass markets women’s magazines consist of Look, Now, Chat and Woman and entertainment magazines like TV Times. Whereas the upmarket magazines are such things like Woman and Home, Ideal Home and magazines in that industry.